Cookies

Use of Google Analytics on our website

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Google Analytics is a web analytics recording service provided by Google Incorporated, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereinafter: "Google"). The mentioned service on our website collects and stores data for the purpose of creating usage profiles, which are pseudonymised. These usage profiles are used to analyze visitor behavior and can be used to customize our services or offer. The information for these purposes is obtained by our advertising partner, Google, which is also the provider of the cookies in question, where it concerns information about the time, location and frequency of visits to our website and the abbreviated IP address of the visitor. Said information is automatically sent to Google in the United States, where Google also stores it, in accordance with its privacy policy, which can be accessed at this link: https://policies.google.com/technologies/ads?hl= en-US

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In the above example, Google shortens the IP addresses of all visitors who visit our website from member states of the European Union or the European Economic Area, which is a measure that anonymizes visitors. Google may transfer this data to third parties if required by law or if the third party processes this data on behalf of Google. In its privacy policy, Google also states that it does not associate the visitor's IP addresses with other data that Google has obtained elsewhere. The installation of the cookies in question can be disabled by selecting the option not to consent to the installation when asked to give consent to analytical and other optional cookies. In this case, the website may not be fully functional for your purposes of use. Pseudonymized user profiles will not be combined with personal data about the individual with regard to whom the pseudonymization was carried out, without his express consent. In addition to the methods described on this page, you also have the right and option to disable the collection and storage of data for web analytics purposes at any time by installing a Chrome browser add-on that disables the Google Analytics service: https://support.google.com /analytics/answer/181881?hl=en

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For more information on the terms of use and processing of personal data in connection with the Google Analytics service, visit: http://www.google.com/analytics/terms/ or https://policies.google.com/?hl=en.

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Use of Google Analytics for remarketing ("Remarketing")

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The tracking code ("Tracking Code") used by the Google Analytics service and implemented on our website is connected to another Google service - "Remarketing for Google Display Advertising", which analyzes the behavior of visitors in the company's display network Google ("Google Display Network"). With the help of this service, various cookies (e.g. the Google AdWords cookie) document your past visits to other websites whose providers have also joined the Google display network. Our ads that we display using Google AdWords use said analytics by linking them to search queries on other websites in the Google network, which means that our ads can be better targeted, optimized and displayed. By analyzing the cookies of other providers (e.g. Google AdWords cookies), we can better adapt our online advertising campaigns to our visitors and their interests. In particular, Google will use this data to provide display advertising functions, which include, for example, remarketing ("Remarketing"), the creation of reports on the recording of displayed advertisements ("Google Display Network Impressions Reports"), or the creation of demographic and interest Google Analytics reports. Google may transfer this data to third parties if required by law or if third parties process this data on behalf of Google.

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This website uses the following functionalities of the Google AdWords service:

re-advertising ("Remarketing")

categorization of interests and categorization by demographic characteristics (e.g. age, gender)

similar audiences

other types of interest-based advertising

 

We use these features of the Google Adwords service to redirect visitors to our website from other websites, or to redirect internet users with specific interest profiles, based on their internet usage. By using these cookies, we do not collect remarketing lists that would allow the identification of individual visitors.

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If you do not want the said processing via the cookie in question, you can disable it as described on this page or download the Chrome browser plug-in available at http://tools.google.com/dlpage/gaoptout?hl= Fig.

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For more information about the terms of use and processing of personal data, visit:

https://support.google.com/analytics/answer/3450482?hl=en&ref_topic=3413645&rd=1 or http://www.google.com/intl/en/policies/privacy.

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Measurement of conversions ("Conversion") with the Facebook Pixel service

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We use the "visitor action pixel" cookie from Facebook Inc. on our website. 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter: "Facebook"), which we upload to your device based on your consent. In this way, we can track the behavior of visitors after they are redirected to our website by clicking on a Facebook ad. This allows us to evaluate the effectiveness of Facebook advertising, statistical and market research, and can help optimize future advertising campaigns. The collected data is anonymous to us and as such does not provide us with any insights into the actual identity of the visitors. However, the data is stored and processed by Facebook in a way that is more precisely defined at the link below: https://www.facebook.com/policies/cookies/.

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Regarding the above, it should be pointed out that on Facebook's page it is possible to connect the data received with the relevant user profile of the visitor, whereby Facebook can also use the data for its own advertising purposes. By accepting the cookie in question, you can enable Facebook and its affiliates to display ads on Facebook and elsewhere online. Consequently, you can consent to the cookie in question being stored on your computer for the above purposes. Consent to the use of the Facebook "visitor action pixel" cookie can only be given by visitors to our website who are over 13 years old.

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Younger visitors are kindly asked to ask their guardians for permission. If you do not want your responses to our offers or advertisements to be recorded via Facebook, you can prevent this by not agreeing to the installation of the cookie in question, or by removing the cookie as indicated on this page. For more information, see Facebook's cookie policy and advice: https://www.facebook.com/policies/cookies/.